Designed for the Ocean. Created for change.

Saving Tides Co exists to challenge fast fashion and reconnect people with the ocean. We create considered apparel designed to last, while supporting marine conservation with every purchase.

Our Mission.

To create high-quality, lower-impact clothing while supporting the protection of our oceans.

Sustainability without Greenwashing

Sustainability sits at the core of everything we do — but we don’t pretend to be perfect.

We prioritise recycled fibres and responsibly sourced cotton to improve durability and reduce reliance on virgin materials. By designing pieces that are made to be worn often and kept longer, we aim to reduce waste and encourage more thoughtful consumption.

Our focus is progress over perfection, and transparency over empty claims.

Protecting what we love.

Our oceans are under increasing pressure from pollution, overfishing, and climate change.

That’s why we donate 10% of our profits to the Australian Marine Conservation Society (AMCS) — a leading organisation working to protect marine life and ocean ecosystems across Australia. Through this partnership, every purchase directly contributes to conservation, advocacy, and long-term ocean protection.

Our Story

Saving Tides Co was born from a deep love for the ocean and a desire to create meaningful change.

Seeing the impact of plastic pollution and overconsumption firsthand, we wanted to build something different — a brand that blends purpose, design, and responsibility. What started as a single idea has grown into a commitment to do better, make less, and create products that stand for something.

Our Products

Our collections are designed with both longevity and simplicity in mind.

From our signature hoodies to future releases, every piece is made with care, quality, and intention. We focus on timeless design rather than trends, and small, considered drops rather than overproduction.

As we grow, so will our range — always guided by the same value

Stay connected
Follow us on Instagram, Facebook and TikTok: @savingtidesco

Get in touch
Questions or feedback? We’d love to hear from you at info@savingtides.co